High cheekbones and a strong jaw line have long had a history of allure. Along with the eyes, the cheekbones and jaw line form the most photogenic aspects of the face. With chin implants (mentoplasty), the symmetry of the face can be shaped and contoured. Cheek implants (malarplasty), also known as malar (high cheek) or submalar (low cheek) augmentation, could add fullness and definition to the face. Utilizing permanent chin and cheek implants may provide a rejuvenated, youthful facial profile.