Prospective plastic surgery patients who are looking for informative content about all aspects of cosmetic surgery can now use the Smart Beauty Guide website as a resource. Created by the American Society for Aesthetic Plastic Surgery (ASAPS), Smart Beauty Guide serves as the new consumer face of the organization. The website features not only medical information written by board-certified plastic surgeons, but also the opinions of well-known bloggers sharing their views about how cosmetic surgery is reflected in the popular media.

"Patient safety and public education are top priorities for the Aesthetic Society," said Dr. Sanjay Grover, ASAPS Vice Commissioner for Communications, in a press release."Through Smart Beauty Guide we are empowering consumers with knowledge to make informed and intelligent decisions and help them meet their smart beauty goals. Knowledge is a beautiful thing."

SmartBeautyGuide.com is an easy-to-navigate website where consumers will find the following resources:

  • Ask a surgeon – Here, questions from patients are answered by ASAPS members.
  • Find a plastic surgeon – A search tool for finding board-certified plastic surgeons in your area.
  • News – Popular trends and emerging technology in plastic surgery.
  • Planning toolkit – Safety information, price estimates and questions to ask your surgeon during an initial consultation.

It's always best to remember that cosmetic enhancements – whether it's breast augmentation or a Botox injection – are medical procedures. As such, patients should take the time to research the benefits and risks of plastic surgery before making any major decisions. The first step in the process is reaching out to a board-certified plastic surgeon who can provide sound advice about which procedures would work best for you. Contact the experienced staff at The Lett Center today for more information.